April 08, 2015
This is the story of how Snoop Dogg became a SHAGBAGG man.
In March, Nicola's sister Georgette — a producer who worked at Snoop's offices — saw an opportunity. She brought a SHAGBAGG Queen Tote to Snoop's compound as a gift for his wife, Boss Lady. We waited. We hoped. A couple weeks passed with no word.
Then Georgette sent a screenshot: Snoop had posted a photo on Instagram — his French Bulldog sitting next to the bagg, along with his foot. It appeared he had stumbled upon it. Or perhaps claimed it entirely.
Then came the real moment. While in a meeting at Snoop's production offices, Georgette watched Snoop's bodyguard carrying the SHAGBAGG into his next meeting for him. The bag had fully changed hands.
After the meeting, Georgette walked up to Snoop: Do you like the present I gave you?
Oh, this is you? he replied.
When he learned it was Nicola's line, he said, C'mere, let's take a picture.
And just like that — SHAGBAGG had its first celebrity.
Shop the BAGG collection here.
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