SHAGBAGG was a concept that first came to designer Nicola Angelos in a dream while attending fashion design school in Miami, Florida. It was one of those Dali moments between awake and asleep that she envisioned a shaggy bag, which she believes intuitively stemmed from her love of the 1960s. For her, the '60s embodied an era of truth. People were very much fighting for the same objectives they are today--peace, freedom, equality, and justice. Nicola was also drawn to the music, culture, and style of the 1960s like a magnet. From there, she found herself moving to Los Angeles to work for a friend who was building a locally made brand.
"I learned from experience; my way around the Downtown L.A. Fashion District--who I needed to meet in order to do what," she says. Ultimately, this was building her brand--from ordering fabric, learning the dye process, to sourcing hardware, and how to get it manufactured. "I take pride that all of our products made in L.A.," says Nicola.