It's no surprise that SHAGBAGG is a brand inspired by the 1960s.
The vibrant colors. The tactile textures. The spirit of a decade where Make love, not war, being Groovy, and Peace and Love weren't just concepts — they were a way of life. People wore what they believed. Fashion was a form of resistance, of joy, of belonging.
That's what SHAGBAGG has always been reaching for. Not a costume version of the '60s, but the real feeling underneath it — the freedom, the color, the refusal to be boring or invisible.
This shoot was our attempt to put that feeling on film, along with a video showcasing our latest Tie Dyed Collection.
Models: Birtu Belete, Jenna Newsome, Aneesah Moore, Mikala Jones, and Kelli Radwanski.
Photography and videography: Nicolette Daskalakis. MUA: Theresa Reish.
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