We came. We SHAGGED. We conquered.
The Coachella Vintage Market gave us something most brand activations don't: a chance to dress people in real time and watch them walk back into the festival wearing SHAG. And they came back — festies stopping by the booth to tell us they'd seen our pieces on other customers from the day before. Word spread the way it only does when something is genuinely special.
We debuted a ready-to-wear collection specifically designed for the festival — wearable out of the booth and into the desert heat. SHAGKini Tops, SHAG Kimonos, insulated SHAGPacks, and Tie Dye SHAGBombs that looked like they were made for the Coachella sun (because they were).
Our booth neighbors, the Allright Collective, asked us to join their L.A. storefront after seeing SHAG in action. That's what Coachella does — it puts you in front of people who recognize something real when they see it.
#GetShagged
