When SHAGBAGG debuted the I BAGG philanthropy tote, we wanted it to reach people who could amplify the message. The Emmy's gifting suite was the perfect moment.
The concept is simple and the impact is real: every I BAGG sold means a bag of groceries donated to a local food bank or shelter. You carry your I — I Dream, I Love, I Care — and someone in your community eats.
The stars who stopped by got it immediately. The bag for a bag concept resonated, and watching people choose their I — their message — was exactly what we'd hoped for when we designed this collection.
The I BAGG isn't just a tote. It's a choice about what you want to put into the world.
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