Abbot Kinney Boulevard. GQ called it the Coolest Street in America. We called it our next move.
SHAGBAGG's first month-long pop-up at The Nest — a co-retail space hosted by Hawke Media — put us alongside some of the most exciting online brands making the jump to in-person retail, including Wildfox Couture and DSTLD.
For a brand built on texture and tactility, there's nothing quite like giving people the chance to actually touch the product. To hold a SHAGBomb in their hands, to try it on, to feel what the SHAG feels like. That's something no website can replicate — and Abbot Kinney was the perfect place to prove it.
The response was immediate. The community on Abbot Kinney gets it — they shop for experience, for story, for things that mean something. SHAG fit right in.
Shop the full collection online here.
#GetShagged
