Can you believe it? We're turning five.
Five years of handcrafted pieces made in Los Angeles. Five years of celebrities, collaborations, pop-ups, and people stopping us on the street to ask what we're wearing. Five years of SHAG.
Our very first collection put a SHAGBAGG in the hands of none other than Snoop Dogg — not through a publicist or a gifting suite, but through Nicola's sister Georgette, who was interning at his offices and believed in the brand enough to make it happen. Snoop's wife got the bag. Snoop claimed it. The rest is history.
Since then: a feature in WWD. Our first runway show. Pop-ups on Abbot Kinney. The Coachella Vintage Market. The tie dye collection. Olivia Newton-John. Ringo Starr. DRAM. Lizzo. The Tokyo Gift Show. A custom SHAGBomb for Snoop himself. The first item Nicola ever cut and sewed with her own hands going viral.
Five years in, we're more grateful than ever for this community. You're the reason SHAG exists. Here's to the next five.
Shop the collection and celebrate with us.
#GetShagged
