When installation artist Christophe Piallat connected SHAGBAGG founder Nicola Angelos with M Design Studio, he told her they'd be a great match. He was right.
M Design Studio — founded by designer Macelle — shares SHAGBAGG's core belief: that beauty should be experienced, not just seen. Both brands design for immersion. Both want people to walk away feeling something.
So when M Design launched their studio at The Paseo in Pasadena, SHAGBAGG was there — not just as a vendor, but as the fashion anchor of the entire event. Our first runway show.
The vision was to ignite imagination through art, design, music, and fashion — all in one space. Guests moved through the installation, felt the textures, heard the music, watched the runway. It was the kind of event that reminds you why creative community matters.
For Nicola, stepping into this space was a full-circle moment — a designer who built her brand around the idea that fashion should be felt, finally showing it in a context where feeling things was the whole point.
Shop the collection that walked the runway here.
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