During our 2nd feature in The Nest on Abbot Kinney Boulevard in Venice Beach, California, we had already planned on launching our Summer '17 collection June 1. However, once we learned it fell on the 50th Anniversary of one of our favorite rock albums, Sgt. Pepper's Lonely Hearts Club Bands by The Beatles, we had to make it the theme of our launch--our colors even coordinated with the uniforms featured on the album cover! As the sun set, music by Bepopalula flooded onto the sidewalk, helping ensure groovy vibes and setting the tone for photo booth fun.
Photos by Dane Chronister.
Event Flyer by Anna Olinova.
The Most Famous Artist, Matty Mo, had painted a series of houses that were to be demolished a distinct hot pink--no better way to say, "Sayonara!"