Some collaborations make sense on paper. This one felt inevitable the moment it happened.
Noah Newton — known everywhere as the Tie Dye Queen — has built a world out of color. Her work is limitless, immersive, and almost otherworldly. The moment SHAGBAGG founder Nicola Angelos discovered her on Instagram, she knew: this was the person who could take SHAG somewhere new.
They became pen pals long before they ever met in person. And when the collaboration finally came to life, it was everything.
How did you choose art as a career?
I've had a passion for art since pre-school. Colors, creativity, making things — it was always my niche. I started selling hand-crocheted bracelets in third grade. By the time I found tie dye, I knew I'd found my medium. The colors, the unpredictability, the fact that no two pieces are ever the same — it's endlessly exciting.
What makes tie dye an art form?
People underestimate it. Tie dye isn't just a technique — it's a philosophy. You set up the conditions, you fold and bind and dye, and then you let go. The fabric does something you can't fully predict. That's the magic. You're collaborating with the material itself.
Together, we created SHAGBomb Jackets, Lady Duffels, and SHAGPacks dyed in traditional rainbow (SF for San Francisco), rasta colors (Kingston), and a golden yellow-to-purple ombré (Sunset Mojave). Each piece is one of a kind. Each one is a small piece of wearable art.
Shop the tie dye collection here.
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