When artist Matty Mo — The Most Famous Artist — painted a series of houses slated for demolition a vivid, unapologetic hot pink, it felt like an invitation.
The installation was created in coordination with Impermanent Art, a company specializing in murals and public works. These houses weren't meant to last — which made them perfect. There's something about beautiful things that are temporary that makes them feel more alive.
We brought the new SHAGBomb and SHAG Coat collection to the pink houses and let the color do the rest.
Models: Aneesah Moore, Birtu Belete, Frankie Chantel, Jake Courtois, and Sadie Gilliam.
Photography: Kyle Safieh and Nicola Angelos.
Products: Limited Edition SF Tie Dye SHAGBomb Jacket, Tangerine SHAGBomb, Bubblegum SHAGBomb, SF Tie Dye SHAG Coat, Bubblegum SHAG Coat, Princess Wristlet, SHAGPack Fanny Pack.
Shop the SHAGBomb collection here.
#GetShagged
So obsessed with all things SHAG!!! Can’t wait to see what you come up with next! <3
I have seen one of these jackets in person and they are beautifully made and interesting pieces unlike anything I had seen before! Great work :)
Living for all the shag on pink. MAJOR!
This looks like a great time. I want in on the next one!
Love it! Such a fun shoot. These jackets give me life ?
Cutest photoshoot ever!! So lucky we got the opportunity to shoot here before it’s demolished! Perfect Shagbagg setting!! ???
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