SHAGBAGG Launches the I BAGG at the Emmy's

SHAGBAGG Launches the I BAGG at the Emmy's

October 13, 2018

SHAGBAGG brought the I BAGG philanthropy tote to Emmy's gifting — and the stars chose their I.

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The Blanket 4th of July Launch

The Blanket 4th of July Launch

July 03, 2018

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SHAGBAGG at Coachella

SHAGBAGG at Coachella

May 02, 2018

We came, we SHAGGED, we conquered. SHAGBAGG at the Coachella Vintage Market — and what happened next.

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Spring Forward: The SS18 SHAG Collection

Spring Forward: The SS18 SHAG Collection

March 23, 2018

Spring is in the air and SHAGBAGG is ready. Meet the SS18 collection, the Tie Dye Queen collaboration, and why Coachella was next.

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Top 10 Moments of 2017

Top 10 Moments of 2017

December 30, 2017

2017 was a big year for SHAG. Tie dye, Yahoo Style, The Nest, The Pink House, Snoop — here are the 10 moments we'll never forget.

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The Pink House

The Pink House

June 14, 2017 8 Comments

Artist Matty Mo painted a series of houses hot pink before demolition. We shot our new SHAGBomb and SHAG Coat collection there.

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A Beautiful Day in the Neighborhood

A Beautiful Day in the Neighborhood

June 06, 2017

SHAGBAGG heads to Sycamore Grove Park for a lifestyle shoot featuring the SHAGBomb Jackets and Reversible SHAG Coats.

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Sgt. Pepper's Meets Summer '17: The SHAGBAGG Collection Launch

Sgt. Pepper's Meets Summer '17: The SHAGBAGG Collection Launch

June 01, 2017 2 Comments

We launched our Summer '17 collection on the 50th anniversary of Sgt. Pepper's Lonely Hearts Club Band — on Abbot Kinney, with a live band and a photo booth.

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SHAGBAGG at The Nest: Part 2

SHAGBAGG at The Nest: Part 2

May 25, 2017 1 Comment

SHAGBAGG returns to The Nest on Abbot Kinney for a second month-long residency — new space, new products, and a Sgt. Pepper's-themed launch party.

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SHAGBAGG: Made in DTLA

SHAGBAGG: Made in DTLA

May 02, 2017

Every SHAGBAGG piece is handcrafted in Los Angeles — by people we know, in a city we love. Here's what that looks like up close.

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Inspired by a Love for the 1960s

Inspired by a Love for the 1960s

April 18, 2017

The 1960s aren't just an aesthetic for SHAGBAGG — they're a philosophy. Here's the shoot that captures exactly what we mean.

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The SHAGMixer at The Nest

The SHAGMixer at The Nest

March 25, 2017 1 Comment

SHAGBAGG threw its own party during the Nest pop-up — and Cordell Broadus, Aneesah Moore, and a room full of SHAG showed up for it.

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